MORE Cash Than Dash

After reading Veshoevius’s fantastic post, I got to thinking about the differences between fashion blogs and fashion magazines, like Vogue.

Now, I must confess, I’m a complete fashion mag addict – I have a subscription to Grazia, Elle and Vogue.

There are a few reasons for my addiction:

♥ they feed my daydreams with pretty clothes that I know I will never be able to afford but dream that one day I might!

♥ they hire some of the most amazing fashion photographers of our time;

♥ the styling provides inspiration;

♥ more often than not there is at least one interesting editorial, or interview.

Don’t get me wrong, I love to see designer clothes and to later see the influence of said clothes on what I find on the high street but it can get a little disheartening when page after page is filled with “must buy” clothes/accessories/shoes that I just can’t afford.

In April 2009 Vogue reintroduced their “More Dash Than Cash” feature. I was hooked immediately. Finally a spread each month in one of my favourite magazines featuring clothes that I could actually afford and wear. Indeed Vogue claimed, the “series … shows you don’t need to spend a fortune to look great – canny shopping and a big helping of clever styling tips will do the trick”. Brilliant. Or so it was. Nearly two years on and it seems that you need considerably More Cash Than Dash” than you once did. Apparently the recession hasn’t come to those in Vogue Towers! This month the average price of each of the eight outfits featured was £550!! Each outfit (bar one) has at least one piece costing over £200! How many pieces in your wardrobe cost that? In my ‘budget’ wardrobe, precisely no pieces cost that sort of money. Since when is a £299 maxi skirt a budget piece or a £350 sleeveless trench? And don’t even get me started on £295 leather leg-warmers!! (I’m sure Geneva over at A Pair And A Spare would be able to come up with a fabulously frugal DIY for these!)

Vogue is not the only fashion magazine on the newsagents’ shelves that has lost touch with its readership, it has merely been taken as an example here.

This is where my love for fashion blogs comes in. For the most part, those fashion blogs that I read on a regular basis are written by women on a similar budget to me. Therefore, I can – if I so want – afford to go out and buy the clothes I see without breaking the bank.

In addition, while the styling and photography in fashion magazines is often stunning and innovative, it is also often unrealistic and impractical for every day life; case in point, this month’s “First Class Accessories” shoot in Vogue which features many a sky high heeled model lounging in the airport before take off. Not many of us mere mortals have the luxury of flying first class – most of us have to struggle to haul our own bags up to the Economy check-in ourselves – leaving us (or at least, me) looking rather dishevelled! The styling on fashion blogs – although often colourful and quirky – is far more tailored to the life-style most of us lead, i.e. running out to work and home again to make the beds and cook the dinner!

Whilst fashion magazines try to be all things to all people, fashion blogs have the luxury of being able to be more selective with their content, or indeed, more diverse. I, personally, came to fashion blogs through my love of street style – I love Grazia’s Style Hunter spread each week but with only four or five shots I found myself craving more and found my way onto blogs like The Sartorialist and What Katie Wore in an attempt to fulfil my cravings for more and more creative and stylish outfit inspiration. Of course, like any addict, after discovering the medium of blogs I quickly moved on to other blogs who posted OOTD (Outfit Of The Day) photos alongside other topics of interest – i.e. baking, shopping, bargains – and suddenly all of my internet based leisure time was taken up with gorging on these blogs. Leia of Leia’s Delights recently pointed out that what she likes most about the blogs that she reads is the personal interaction with the bloggers, whether it be via email, comments or twitter. So right.

What do you think? Are fashion magazines out of touch with their readers? Do they serve a different purpose to fashion bloggers?

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About sugarandspicesg

fashion blogger
This entry was posted in fashion mags vs fashion blogs, vogue. Bookmark the permalink.

10 Responses to MORE Cash Than Dash

  1. Veshoevius says:

    Bravo!A £350 SLEEVELESS trench (I thought those were to stop you getting wet) £295 leather leg-warmers, – all so clearly essential, where was my wardrobe without these "investment" items (???)You've shown this budget column completely misses its own point and fails to suggest budget friendly or sensible wardrobe items that would go the distance in terms of cost per wear for your hard earned cash!

  2. Shopgirl says:

    Thank you Veshoevius! :)Seems totally ridiculous to me.

  3. Franca says:

    i have never bought vogue, its always been too eltist for me. Their idea of what is affordable is just too ridiculous. I used to buy other mags fairly regularly in my late teens and early twenties, but I pretty much stopped completely about 4 years ago though. I sometimes get a magazine for a train journey or a flight, and I am always baffled at how little content there is. You can get through grazia in about 15minutes. What's the point? I always buy the observer on a sunday, and their magazine is enough for me.

  4. Hello, I still do by the odd magazine but not as much as i used to. I find that it does become tedious looking at beautiful clothing (don't get me wrong) but totally unaffordable! I do have a great belief in fashion always being reproduced from ideas that have already been produced so buying the orginal is better and in many cases more affordable!

  5. MJ says:

    I totally understand how you feel! Some of those clothes in there are a car payment for me!That's why I honestly don't read too many fashion magazines. I enjoy fashion blogs a lot more because they are more down to earth and the connectedness I feel with some of my favorite bloggers is priceless!

  6. Style Eyes says:

    I love both. Blogs are much more realistic , magazines perhaps more inspiration. Also magazines are just good for flicking through on the train or at the hairdressers. I have noticed that I seem to get through Vogue and Elle so quickly these days though as they are full of adverts.

  7. Camillea says:

    Yes they are but that's part of the fantasy. Only a small minority can actually afford to buy what Vogue presents. Yet their readership is across a broad demographic. Why? The fantasy again. But hey as long as we are wide awake and know the real deal, and keep blogging and educating people who love fashion with our unique perspectives. Thank goodness for the internet eh?Fab blog and big up to Veshoevius for the inspiration.CamilleA 🙂

  8. Jaclyn says:

    I definitely love buying fashion magazines for the fantasy spreads they provide, but I agree that it can get a little disheartening when everything inside is so out of reach price wise. It's fun to read other blogs that pair fashion with lifestyle posts as well.

  9. Rachel says:

    I Can exactly see where you're coming from – I really don't like more dash than cash – its why I've stopped buying British Vogue, and I think I read blogs instead of magazines now! (Except for NYLON!!!)

  10. A says:

    I see what you're saying, but I have to admit that More Dash Than Cash is one of my favourite features in Vogue. However, my non-existent salary means that I only ever take inspiration from magazine shoots and see what I can do with my current wardrobe and second-hand stuff.I love your blog, followed! x

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